Welcome back! In this lesson, we’ll explore the concept of innovation and how Capella, a tool and method, can support your innovation process.
Innovation, in its modern meaning, refers to new ideas, creative thoughts, and novel imaginations that manifest as devices or methods. It is often viewed as the application of a better solution that meets new or existing market needs.
Many successful companies have a track record of innovation, but it’s not just about coming up with great ideas. It’s about how they develop and nurture ideas, and bring them to the forefront. Companies like Apple, Alphabet, and Amazon are consistently innovative because they understand the process of innovation.
One tool used to discuss innovation is the Innovation Matrix. This matrix breaks innovation into four separate areas: basic research, disruptive innovation, breakthrough innovation, and sustaining innovation. Each of these areas serves a different purpose in helping you understand the problem and develop the technology and solution.
http://www.game-changer.net/2017/05/22/mapping-innovation-with-greg-satell/#.XxnryChKiUk
[An image of the Innovation Matrix showing the four quadrants: Basic Research, Disruptive Innovation, Breakthrough Innovation, and Sustaining Innovation]
Capella is a tool and method that can help you achieve sustained innovation. It can help you identify where an idea is on the Innovation Matrix, determine if the problem is well-understood, and locate areas where the domain is not well-defined. Capella can guide you from the cost of discovery to the revenue of a breakthrough innovation, reducing the risks associated with being disruptive.
Capella is based on a method called Arcadia, which stands for Architecture, Analysis, Design, and Integrated Approach. Arcadia helps you define the problem, understand it, and then address it. It provides a structured way to communicate ideas and concepts, allowing the innovator’s ideas to become shared ideas across the organization.
[A diagram showing the Arcadia method of Architecture, Analysis, Design, and Integrated Approach]
Through system modeling, Arcadia helps formulate ideas and concepts into a cohesive package that can be communicated to various teams, from code development to circuit design and 3D CAD. This disciplined approach to design transition helps you become a skilled “innovation ninja”.
In summary, the Innovation Matrix, Capella, and the Arcadia method work together to support your innovation process, helping you move from basic research to sustained innovation and effectively communicate your ideas across the organization.
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